The New England Aquarium in Boston, Massachusetts is home to thousands of sea creatures presented in habitats closely mimicking their natural environments. At the aquarium, visitors will experience penguins, live reefs, and even a tide pool with creatures that can be touched and picked up by visitors, among many other exhibits. Perhaps the highlight of a trip to the aquarium is experiencing the Giant Ocean Tank--a four-story, 200,000 gallon tank that is the center of the aquarium. The New England Aquarium is certainly a great place to learn about creatures that most people have never seen or even heard of before, especially since they are all presented in environments that are extremely similar to their natural environments. The aquarium is well organized, as all exhibits have placards discussing what animals live in each tank and how they adapt to living in their certain environments. There is also lots of information about preserving the ocean and the wildlife that inhabits it throughout the building. The New England Aquarium is certainly a must for anyone visiting the Boston area, as it is one of the country's finest aquariums, as well as a live museum that certainly leaves an impact on all visitors.
Saturday, March 19, 2011
Friday, March 4, 2011
A Necessary Apology
In the wake of the 1982 Tylenol crisis, the chairman of Johnson & Johnson offered an apology to customers of Tylenol. Although Tylenol was not to blame for the cyanide poisonings, James Burke still offered an apology, and promised that the company would place more emphasis on safe packaging of its products. While this apology certainly made consumers feel as though Tylenol was concerned about their best interest over profit, it also saved the company. Tylenol distributed coupons for free tylenol, helping to gain back Americans' trust in the brand. In addition, packaging of the product was completely reengineered, making it impossible for another poisoning to occur. In conclusion, while Tylenol was not to blame for these poisonings, it was a strategic and crucial business move to offer an apology to consumers.
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